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UNLEASH THE BEAST

Enter the den. Build the strongest version of you.

tap to roar

Precision coaching for savage results

STEP INTO THE DEN POWER · SPEED · WATTS

Where champions are forged in the fire.
UNLEASH THE BEAST
Membership Tiers

Three levels. No shortcuts. Choose how close you want your coach in your corner — then commit. Every tier is built to turn excuses into executed work. All plans are delivered through TrainingPeaks and sit right at your fingertips 📊.

Tier 0
Survival

For athletes staring at their first triathlon thinking, “Where do I even start?” Survival is a 12-week blueprint that walks you through the training, pacing, gear, and race-day flow so you don’t just show up and hope — you show up prepared.

  • 12-week first-triathlon plan delivered in TrainingPeaks
  • Swim, bike, run & transition basics broken down step-by-step
  • Brick sessions so your legs don’t feel like complete trash off the bike
  • Transition in & outs so you move fast and smooth on race day
  • Race-week taper and full race-day walkthrough (timing, pacing, nutrition)
  • Gear and packing checklist so you don’t forget anything important
  • One 30-minute strategy call before race week for final questions
  • Free Alpha Performance shirt when you join
$399/ 12-week plan · one-time
Tier I
ROAR

For disciplined grinders who want a clear, structured plan and expert guidance — without needing daily hand-holding.

  • Custom training plan built around your life
  • Weekly check-in & form review
  • Monthly performance breakdown + adjustments
  • Race-day strategy planning & performance targeting
Tier II
Alpha

For athletes who want high-contact coaching, quicker adjustments, and a coach helping manage the details so you can just show up and do the work.

  • Fully custom programming updated in real time
  • Direct messaging access for questions & tweaks
  • One-on-one teaching setups & technique coaching
  • Peak week planning for events & key sessions
  • Monthly group meet-up for accountability & community
  • Free Alpha Performance shirt when you join
Connect on TrainingPeaks
Why Train With Alpha

Built for athletes who refuse average

Performance first
We don’t guess. We build from your data, your schedule, and your goals so every session has a purpose — more watts, more speed, more resilience.
Coaching, not templates
You’re not buying a PDF. You’re getting a coach in your corner who adjusts, challenges, and holds you to the standard you said you wanted.
Mindset & accountability
Training is physical, but the breakthrough is mental. We help you lock in focus, consistency, and confidence when it counts.
Results we build for

Real athletes. Real progress. No fluff. Here’s what we engineer inside Survival, ROAR, and Alpha:

+ FTP & race watts
Faster 5K up to marathon
Dialed race-day pacing
Stronger climbs & surges
More discipline & focus
Cycling dynamics
Swim efficiency
Running form
How Coaching Works

Simple System. Savage Results.

Alpha Performance coaching keeps things simple: clear training built around your real life, feedback when you need it, and honest accountability so you stop guessing and start stacking wins.

Step 1Pick your tier and send your goals, race dates, and current fitness.
Step 2We build or adjust your TrainingPeaks plan around work, family, and recovery.
Step 3Execute, review, adjust. Week after week, we fine-tune the plan for bigger results.
Live Training Feed

Strava — Where The Work Lives

Every ride, run, and grind session gets logged on Strava. No filters, no fluff — just the actual work it takes to chase PRs and podiums.

Scroll the feed and you’ll see it all: long rides, brick days, race efforts, and the ugly-weather sessions where most people stay home but the gains get made.

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Inside The Dashboard

What Your TrainingPeaks Plan Looks Like

TrainingPeaks Calendar Preview
Sample week view inside TrainingPeaks
Clear, Structured Weeks At A Glance

Every Alpha Performance plan is delivered through TrainingPeaks so you can see your whole week laid out — swims, bikes, runs, strength, and recovery — all in one place.

You’ll know exactly what’s on deck each day, how hard it should feel, and what the goal of the session is, instead of guessing when you walk out the door.

  • Color-coded days so you instantly see key workouts and recovery.
  • Detailed session notes: pace, power, heart-rate, and technique focus.
  • Syncs to your watch or bike computer so you can just hit start.
  • Coach feedback and adjustments based on how the week actually went.

When you’re ready, use the button above to connect your TrainingPeaks account and we’ll drop your plan straight into your calendar.

Meet Your Coach

Judd Herder · Alpha Performance

Built from the trenches — not textbooks. Judd is a competition-driven endurance athlete and performance strategist who lives the process daily. He has multiple podium finishes from 5K races all the way up to Half Ironman distance. I used this same training style to go from 262 pounds and very out of shape down to 198 pounds and podium finishes — if it was possible for me, it’s possible for you, and I can show you how. I know the importance of your time — having a full time job and a family means every minute is valuable, and having a good balance is key. From cycling and triathlon to strength and conditioning, every program is rooted in real data, real results, and real experience under the bar and on the road.

If you want fluffy motivation, scroll Instagram. If you want a coach who demands the standard and helps you dominate race day instead of surviving it — welcome to the den.

Judd Herder Cycling Judd Herder Running

Testimonials

Real athletes. Real stories. If you’ve trained with Alpha Performance, share how the process has changed your racing, training, or day-to-day life.

262 lb → 198 lb
Weight loss · First triathlon podium
Same training system used here is what you’ll follow — simple, brutal, effective.
+40 watts FTP
Bike power · 16 weeks
Structured intervals and smarter recovery instead of just “riding more.”
-1:10 / mile
Run pace · 12 weeks
Technique, pacing, and repeatable sessions that build speed without breaking you.
“I stopped guessing with my training and finally started seeing the kind of race-day performances I knew I was capable of.”
Shawn ·
Endurance athlete
“The structure and accountability turned my ‘I hope I’m ready’ into ‘I know I’m ready.’ Best shape I’ve been in for years.”
Bryan ·
Triathlete

Leave Your Testimonial

Fill this out and hit “Send Testimonial” — it will send your testimonial directly to Judd.

Alpha Gear

Official Shirt Preview

Alpha Performance Shirt · Front
Front · Lion + Unleash The Beast
Alpha Performance Shirt · Back
Back · Unleash The Beast mark
Wear The Work You’ve Done

This isn’t just another gym tee. The Alpha Performance shirt is a small reminder of the work you’re putting in and the progress you’re chasing.

Black base, bold gold mark, built to handle sweat, long rides, brick sessions, race morning coffee, and the everyday training in between.

  • Premium-feel fabric that keeps you comfortable on long days.
  • Front logo that keeps your goals front and center.
  • Pairs with hard sessions, recovery days, and everything in between.
  • Earned through Alpha Tier coaching — or picked up as a reminder of where you’re headed.
$35 · Premium tee
🦁 Order Shirt

Throw it on, look in the mirror, and remember why you started and where you’re going.

Promo Code
Have a code from Alpha Performance? Enter it here to unlock a one-time discount on your coaching. Use the updated price shown and include the code in your Venmo note.
Partners

Select brands and services we trust and work with behind the scenes to support our athletes.

Triathlon Tip of the Week
Train consistently. The best plan is the one you can actually stick to — week after week.
Email Your Goals

Tell us where you are now and where you want to go so we can evaluate alignment before moving forward.

📱 Email Your Goals